Another Acquisition for Once Upon a Time

Once Upon A Time acquires retail display specialist

OUAT - Joe Garton and Danny LonghorneOnce Upon A Time has secured its sixth acquisition with the purchase of Impact Displays, a Birmingham-based point-of-sale display company which specialises in retail activations primarily for the news and media sectors.

The deal, which follows the purchase of brand activation and shopper marketing agency Toucan in November last year, is aligned with the agency’s strategy to offer an independent, integrated approach from advertising to in-store and is designed to enhance Once Upon A Time’s overall shopper marketing services.

Set up 15 years ago, Impact Displays offers high quality POS solutions and counts News UK, Co-op and WH Smith among its clients.

Once Upon A Time was launched by Joe Garton and Diane Charlton in February 2014, when the duo acquired Soho-based B-Group London, which offers digital, relationship marketing, advertising, shopper and sports marketing.

It has also added music project management specialist Clear Sound & Vision, sports marketing agency Red Baron Enterprises and youth, entertainment and technology media specialist MJ Media.

Once Upon A Time CEO Joe Garton said: “We are delighted to welcome Impact Displays to the group as the industry is increasingly looking for highly impactful in-store POS in a challenging retail environment.”

Impact Displays managing director Danny Longhorne added: “Once Upon A Time delivers the platform to develop our services into new and existing clients as well as access to a larger breadth of services.

Read the article in full: https://www.decisionmarketing.co.uk/news/once-upon-a-time-acquires-retail-display-specialist