Latest news from our portfolio company inspiresport, who have expanded their offering and have recently signed a deal with China Britain Travel Group to bring young players from China to the UK. See the press release below:
The UKs number one youth sports development tour company inspiresport is further expanding its’ international reach, thanks to a new three-year partnership deal with China Britain Travel Group, allowing its’ world class bespoke residential football tours to the UK to be marketed specifically for young players from China.
Steve Butchart, former Thomas Cook executive and now chief executive of inspiresport, said: “This is an important milestone for us as it cements our position as UK market leader in youth sports tours on the international stage. We’re delighted to be working with such an established and recognized expert as China Britain Travel Group and are excited to begin organising world-class residential football camps in the UK for budding young players from China. The quality of our inbound offering, as you would expect, is exceptional and features the opportunity for players to train at the first team complexes of Premiership giants Manchester City, Tottenham Hotspur, Aston Villa and home of the FA, St George’s Park”
Carey Fletcher, Chairman of China Britain Travel Group said: “We are delighted to have formed this marketing collaboration, linking my group’s 18 years’ experience of Chinese inbound tourism to Britain with the outstanding expertise of inspiresport in youth sports travel.
“The timing of this marketing initiative is excellent. It is only five months since the Chinese authorities announced their wish to take advantage of any opportunity to link the Chinese educational system with leading football coaching and training techniques from across Europe. This has given us the ideal platform to launch this new training programme.
“The immediate prospect of combining the developing football skills of players from the Peoples Republic of China, (as seen at the recent Asia Cup where the national team excelled), with the outstanding quality of training and facilities of Premiership clubs throughout England is very exciting.”
The deal with China Britain Travel Group forms part of an ambitious international and domestic growth plan for inspiresport. Steve Butchart explains “We have a clearly defined growth plan which we are progressing with on various fronts. We have recently launched inspireski, signed a kit supply deal with Under Armour and updated our UK line up to make it more attractive for both domestic and international groups. All of this has been done against a background of record growth within our existing operations. The agreement with China Britain Travel Group and similar partnerships in America with Global Image Sports further demonstrates the ambition of the business.”
For more information see the inspiresport website.