Every1Mobile

Sector:
Software & Services
Invested in:
Calculus EIS, Calculus VCT

Every1Mobile provides digital communication solutions and online community management to large corporates and international development agencies. The funding from Calculus will help Every1Mobile to continue development of its platform technology and increase the geographical scope and scale of its work.

E1M works with the public and private sectors to design solutions for economic and social inclusion, leveraging the power of mobile to extend and strengthen the reach, engagement and impact of social and behavioural change initiatives. E1M’s clients and funders include Unilever, DFID, USAID, Bill & Melinda Gates Foundation, the UN, the World Bank, ONE, Old Mutual, Mozilla Foundation and the EU. During 2019, E1M doubled the size of its shopkeeper network, supporting informal vendors who service the bottom of the pyramid in Kenya and Nigeria.

In 2019, Calculus Capital invested a further £1.7m to drive additional growth. In connection with the investment, Calculus has undertaken a full strategy review with the company

Rationale

With the proliferation of mobile and internet penetration in target communities, it is now possible to reach more people than ever, however, identifying the most effective communication strategy is often difficult. Mobile data costs can be prohibitively expensive and network coverage is often unpredictable, additionally, there is an enormous range of devices in use ranging from smart phones to more basic text based mobiles. Every1Mobile has built a platform to specifically address these challenges and it is helping to make a real difference to people’s lives. The firm partners with organisations seeking to ensure that their funds are used effectively, ensuring that key messages are delivered as effectively and as widely as possible.

The company has delivered programmes across South Africa, Kenya, Nigeria, Ghana, Cote d’Ivoire, Uganda, Sierra Leone, Zambia, and Rwanda. These initiatives help to achieve key development goals in areas such as sexual health, digital and financial literacy, business skills, family planning, gender and nutrition.

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