Once Upon A Time

Invested in:
Calculus EIS

Integrated Marketing Agency

chocholateOnce Upon A Time London Limited, is an integrated marketing agency based in London with a focus on the retail market. The company has an impressive list of blue chip clients – such as Universal Pictures, Disney, Warner Bros, Lindt, Russian Standard Vodka, Hasbro and Pfizer, and delivers a continuous, multi-channel customer experience across advertising, online and in-store.  Increasingly, fast-moving consumer goods companies are looking to tell a complete end-to-end story to their customers – before, during, and after their purchase experience – whether in-store or online. Once Upon A Time is at the forefront of these approaches and the agency’s expertise spans from strategy to advertising, shopper marketing to retail point-of-sale.


Calculus was attracted to Once Upon A Time due to the strength of the management team and impressive client list.  The management team includes marcom industry veterans Joe Garton, CEO, and Diane Charlton who have over 25 years’ agency experience and were the founding partners of Chemistry Publications Group plc, one of the largest independent marketing agencies in the UK, which they sold to Publicis Group in 2011.