Calculus portfolio company, Once Upon A Time, has acquired the brand activation and shopper marketing agency Toucan.
This is Once Upon a Time’s fifth acquisition, and further supports their strategy to offer independent and fully integrated solutions for clients, this includes media, advertising, digital, shopper marketing and production.
Once Upon A Time chief executive Joe Garton said: “Toucan has a great heritage in strategic shopper marketing and brand activation which will broaden our services in this area. Increasingly clients are looking for a combination of digital (screen) and shopper (in-store) solutions and Toucan’s skills in these areas are exceptional and will add greatly to both agencies offering.”
Mike Benns added: “The culture of Once Upon A Time is perfectly aligned to that of Toucan which makes joining the group exceptionally exciting. We have been working together for some time now so this formalises what already is a great partnership and brings a wide range of marketing services under one roof.”
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