Branston Pickle and Sarson’s Vinegar owner Mizkan selects Wonderhood to creative account

Food giant Mizkan has announced that Wonderhood Studios will take over its creative account from Mcgarrybowen, focusing on advertising for the firm’s food portfolio. This includes Branston Pickle which is coming up to its 100-year anniversary.

Vanni Cataldi, Mizkan’s head of marketing, said: “I was really impressed by Alex [Best, Wonderhood Studios’ chief operating officer] and his team. Despite being a young agency, they have great, talented people who showed throughout the pitch process the ability to marry social-cultural consumer insights with brand and product truth.”

Best added: “We are incredibly excited and honoured to be working on such an iconic range of brands. Vanni and his team showed real creative ambition throughout the pitch process and we can’t wait to get started.”

Wonderhood Studios was the first investment made into the UK Creative Content EIS Fund, in association with the BFI, run by Calculus Capital and Stargrove Pictures.

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